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We’re proud to announce a landmark extension of our partnership with Southampton Football Club, becoming the Official Chapel Stand Partner and the first Official Stand Partner in the history of St Mary’s Stadium.
It marks an exciting new chapter in a relationship that began in 2023, when we joined Southampton FC as a Regional Partner, before becoming the club’s Official New Homes Partner in 2025.
As a Hampshire-based housebuilder with a growing presence across the South, our partnership with Saints has always been about more than brand visibility. It provides an opportunity to support one of the region’s most recognised sporting institutions while investing in fans and the communities where we build.
Over the past three years, we’ve worked together to deliver a range of fan and community initiatives. These have included providing 150 complimentary Saints Soccer Schools places for pupil premium-eligible students, supporting the Saints Foundation’s Senior Saints Christmas Dinner, and establishing The Bargate Sensory Room at St Mary’s Stadium, helping to create a more accessible and inclusive matchday experience.
Our work together has also gained national recognition, earning recognitionat the UK Sponsorship Awards 2025.
As Official Chapel Stand Partner, Bargate branding will now feature prominently throughout the Chapel Stand and Chapel Fan Zone, putting us at the heart of the matchday experience. We’ll also continue as Southampton FC’s Official New Homes Partner, with the expanded relationship creating further opportunities for fan-first and community-led initiatives across Hampshire.
Mark White, Managing Director, said: “It’s a real privilege for Bargate to put our name to the Chapel Stand and to share a first with Southampton Football Club. This reflects how far our partnership has developed, but also our ambition as a growing regional housebuilder.
“Sport has an incredible ability to bring people and communities together, and we’re looking forward to using this next chapter to create even stronger connections across Hampshire and the wider South, investing in the communities where we build.”
Greg Baker, Chief Revenue Officer at Southampton Football Club, added: “Over the past three seasons, Bargate has continually demonstrated its commitment to the club, our supporters and our local community. Together, we’ve delivered a range of initiatives that have made a genuine difference, and we’re excited to build on that success through this enhanced partnership.
“As we celebrate 25 years of St Mary’s Stadium, it’s fitting that the stadium’s first-ever stand partnership is with an organisation that shares our south coast roots, our values and our ambition to make a positive impact.”
We’re continuing to grow our support for sport and community initiatives across the region, from our partnership with Southampton FC, through to grassroots football and cricket.
We’re incredibly proud to share this historic first with Southampton FC and look forward to seeing the Bargate name become part of the Chapel Stand for seasons to come.
