News & inspiration
We have unveiled a refreshed brand and launched a bespoke website to acknowledge our rapid growth and status as a 5* HBF housebuilder.
bargatehomes.co.uk is the first asset to be unveiled in the comprehensive suite of marketing materials that is currently undergoing a rebrand. In the coming months, new look brochures, signage, digital displays, adverts, marketing suites and show homes will be launched to fully showcase the refined new look.
Bargate’s refreshed brand focuses on modern heritage and timeless elegance. A capital B has become our new logo emblem, with crisp imagery emphasising the importance placed on design, craftsmanship, and the commitment to enhancing the local landscape.
Mark White, Managing Director of Bargate said: “We concluded the 2024/5 financial year by delivering the highest number of homes and turnover in our history. 250 energy-efficient houses and apartments were handed over to customers, while our growth trajectory is supported by live planning applications equating to a total gross development value in the region of £460m. I am immensely proud that we have also achieved a five-star rating in the Home Builders Federation (HBF) Customer Satisfaction Survey.
“Entering our 20th year was the trigger that prompted us to embark on a strategic marketing review and really consider everything our brand needed to reflect. With Bargate having grown and evolved over recent years, we set out to elevate our brand style and our 24/7 shop window – which is essentially what a website is – to meet the heightened aspirations of this brilliant business and our customers.
“Since 2006, we’ve been committed to building exceptional homes that put people and quality first. As we embrace the future, we do so with a renewed identity that reflects our continued dedication to craftsmanship, thoughtful design, and community-focused development.”
The new logo embraces Bargate’s heritage, featuring a bespoke font inspired by the architectural elements of our distinctive porches. The identity extends into flexible design elements that reflect the individuality of every Bargate home.
Andrew French, Sales and Marketing Director for Bargate, added: “Central to our brief for this brand refresh was for our website and marketing assets to illustrate the hand-picked exclusivity of owning a Bargate home. We’re known for our prime developments in aspirational locations, designing beautiful spacious family homes that blend into their scenic surroundings, and the huge emphasis on personalised care that we put into every customer journey.
“While Bargate’s brand has evolved, our mission remains the same – to create homes that stand the test of time, enriching the landscapes and communities we are privileged to be part of. We couldn’t have reached this milestone without our valued customers and partners.
“Through everything we do and communicate, we want to make it clear that a reservation signals the point at which we take a new customer under our wing and look after their greatest asset.”
The brand refresh and website design were undertaken by Basingstoke-based design studio The Escape. The bespoke website has been designed to be customer-focused and intuitive to navigate and explore across smart phones, tablets and computer screens.
Earlier this year, we received the 2025 Outstanding Achievement Award for Customer Satisfaction from In-House Research, together with an overall Gold Award. In-House Research’s newly released Annual Benchmark indicates where by all housebuilders who participate in the comprehensive customer survey stand, compared against an average benchmark score. Bargate consistently scored above the benchmark in every category. In the ‘would you recommend to a friend’ category, Bargate scored 98.8%.
We recently started onsite enabling works for our 100th development. Major developments where homes are currently available to purchase include Heritage Place at North Stoneham Park in Eastleigh, our flagship site Rivercross located in Warsash, and Norton Chase in Lovedean. New developments will be launched later this year.
Bargate was one of the first SME housebuilders to join the New Homes Quality Board (NHQB) Register of Developers, which offers our customers increased peace of mind and enhanced protection.
